HTC is known for it’s knowledge and innovation on smart phones. HTC (the company) had to position itself as an upcoming independent starter in the smartphone market. We decided to use robust vitrines in which the smartphones are shown like pearls. It gives them a very individual and classy character. The design of the vitrines is modular so they can be used in different environments like exhibitions and retail environments.

Client: HTC
Project: Modulair Booth
Year: 2009
Location: Benelux