The outline of the booth represents the model of the world’s highest tower. The different elements/functions are linked to the model so that the whole booth works like a “social” machine. The different levels emphasize the total experience of the model and define the VIP area. Finally the booth communicates the brand promise “Where Vision Inspires Humanity” due to public and personal presentations.

Client: Nakheel
Project: Concept Stand Cityscape
Year: 2008
Lokation: Dubai