For the invitees of ABN AMRO and Ahoy the WTT experience already starts at the entrance. The first moment of contact takes place in the entrance hall.
By creating an overarching element, the different kinds of units are visually connected to each other. This element called “the umbrella” and guides the visitors to the actual entrance of the VIP-village and lounge. The element create a step in scale from the big industrial building to the smaller entrance of the VIP-village.
The specific position of the counters and the cloth room provide a smooth flow of the visitors. The design fits the clear design of the ABN AMRO VIP-lounge.

In order of Tom Postma Design

Photos by Mark Niedermann

Client: ABN AMRO
Project: Entrance World Tennis Tournament
Year: 2014
Location: Ahoy Rotterdam