For almost a century Steltman has been one of the main Dutch jewelers of the Netherlands, even with royal costumers.

The pop-up store in the Bijenkorf was designed to create and gain a better and stronger position on the international and Amsterdam market. Steltman distinguished itself from other brands in the Bijenkorf by his exclusive handmade collections. The purpose of the minimalistic design is to highlight that exclusivity and to put focus on all the different collections. The graphical design amplifies the rich heritage of Steltman.

In order of Tom Postma Design

Photos by Mark Niedermann

Client: Steltman
Project: pop-up
Year: 2014
Location: Bijenkorf Amsterdam