TOON is a platform and label for creatives to show their products and performances. Besides that vintage furniture is sold, all of this in a building with an industrial look.
We developed the main supporting furniture and branding.
By oversizing the typical label of TOON and use it in the building, the building almost become part of TOON. The label is multifunctional in his appearance. It can be used as an advertising board on the outside and at night it hangs in the entrance to attract passing pedestrians. The other TOON objects, (counter, kitchen element and lighting armature) are basic in design and provide a contrast against the busy environment.
The strong colors blue-green and orange make clear separation from the rest of the furniture and create a strong TOON branding.